Domestic refined oil retail market recently renewed waves.
Reporters learned from the industry, by the petrochemical, PetroChina two main units led by a round of price cuts are more gas stations staged, private, social stations forced to follow up, which triggered a fierce market share battle.
In the industry view, this is the domestic refined oil supply, demand downturn, retail high profits and even share the popularity of multiple factors such as cycling. In addition, it does not rule out the sale of Sinopec in the overseas IPO before the outbreak of sales.
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More gas and diesel prices war started
“From the beginning of May, Sinopec and PetroChina gas station gasoline and diesel retail price war quietly started, preferential rates unprecedented, most in the 1 yuan per liter to 1.5 yuan, of which, Shandong, Henan, Zhejiang, Guangdong and other regions of the price war Bigger. “Industry agencies Jinlian a product analyst Wang Yanting yesterday on the card reporter said.
Reporters learned from Sinopec, the group’s Jiangsu oil branch recently jointly Jiangsu Agricultural Machinery Bureau, launched the “farming farming farmers” a number of initiatives for hundreds of thousands of agricultural machinery to provide a range of about 10% price concessions.
In addition, the Texas Agricultural Machinery Bureau and Sinopec and Texas Petrochemical Company recently jointly studied and developed a “three summer” agricultural machinery for the benefit of agricultural policy: June 1 to June 15 period, the city’s 84 gas stations 0 Diesel premium per liter limit of 1 yuan.
Sinopec Anhui Chizhou Oil Company in the urban area of several large gas stations to implement the “peak peak refueling concessions” activities, the discount rate of about 0.3 yuan per liter. Statistics show that the implementation of the peak peak refueling, the average daily sales of 95 gasoline increased by about 20%, the highest growth of 39.8%.
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It is understood that Shandong Zibo part of the recent petrochemical petrol station has been the preferential efforts to reach 1.2 yuan / liter, in some of the more intense competition even more 2.3 yuan / liter discount rate. The PetroChina gas station is also “not far behind”, have hit price ads to attract customers.
For example, PetroChina Zhumadian branch of the gas station launched No. 0 diesel prices straight down concessions; Fujian PetroChina-owned gas stations are launched micro-credit to pay the random reduction and other preferential measures.
It is noteworthy that this is Sinochem for many years to take the initiative to join the sales price of refined oil war, and the preferential range, for a long time. In the past, as the domestic refined oil retail boss Sinopec by virtue of the gas station network, oil quality and other advantages, rarely involved in the private fuel station led by the price war.
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Multiple factors agitated oil retail market
“This is the result of increasing domestic refinery production capacity.” Wang Yanting told reporters that as of now the domestic refinery production capacity has exceeded 800 million tons, refined oil supply rose sharply, but by the downturn in the market constraints, the overall performance of downstream demand is not optimistic. The imbalance between supply and demand makes the retail market feel pressure.
She said that in 2017, the main unit retail market sales were significantly landslide, increase sales efforts is to increase sales, to seize market share one of the effective ways.
With the high temperature weather struck, outdoor operations are affected, and this year’s fishing moratorium and more than a month in advance, which have inhibited the demand for diesel. On the other hand, the popularity of shared bicycles also has a negative impact on gasoline consumption.
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At the same time, the current retail links are in the golden period of high profits, making oil prices larger space. According to Jin Lianchuang monitoring, in May the domestic 92 gasoline theoretical retail profits roughly 1906 yuan / ton, diesel theory, the retail profit of roughly 1456 yuan / ton, the petrol station considerable profits. Despite the increasing efforts to increase, but still profitable.
Another broker is not willing to name the broker told reporters that the background of the price war is the first domestic gasoline demand for the cumulative year-on-year growth rate for the first time negative, significantly different from the past few years apparent demand growth of about 10% The normal state. Gas demand growth is expected in the next few years will be the next step, so that the pressure of domestic oil excess oil growing. Second, to refining the right to use crude oil last year after the release of raw materials from the shackles, a substantial increase in operating rate, which also makes the market flow of refined oil increased, the impact of the market. In addition, the spread of domestic and foreign Guangdong Fujian coastal oil smuggling has become one of the factors affecting the balance of supply and demand of refined oil.
In his view, with the private refineries in the next few years of large-scale production, domestic oil surplus will be more serious.
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“As far as we know, Sinopec’s price war has successfully squeezed the share of some social gas stations, resulting in the latter last month sales fell by nearly 40% .Through this round of price war, Sinopec to let everyone see its gas station in the brand service , The absolute advantage of the regional position, but also people see the ‘two barrels of oil’ is not a big bad boat, not not able to participate in market competition, proved its sales strategy can be more flexible. “The researcher said.
He also said that the price does not rule out and Sinopec sales company in the overseas IPO overnight sales related.
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